- Include processes and technology to help Connect Marketing (capture) to Sales (close) to Development (Innovate) to Fulfillment (deliver), etc.
- Reduce transaction costs (lead-to-close, order-to-cash, procure-to-pay, and so on)
- Get everyone in the organization focused on the most important things (customer sat, revenue, and cost)
So it sounds like the # 1 job of every CIO is to enable the alignment and focus of the entire organization on the most important things.
Where do you start? Uncover and agree on what “the most important things” are from each business function perspective, and aligned with strategic objectives (start with the executive leadership team) and document the agreement in a standard way (our clients use our Broadsheets to do that).